A DXP (Digital Experience Platform) does more than manage content. It helps you bring together all the moving parts of your digital ecosystem - like search, data, content, and integrations - so you can deliver consistent, user-friendly experiences across every channel. A CMS is just one piece of the puzzle.

No. Squiz is composable, which means you don’t need to throw out what you already use. We make it easy to connect your existing tech stack and add new capabilities over time, without a big, risky migration.

AI is built into key parts of the platform—like conversational search, content quality checks, and automated insights. We focus on practical AI features that help teams work faster, improve accuracy, and deliver better digital services.

We release updates regularly, and they're included as part of the platform. No upgrade fees, no surprises. Our customers always have access to the latest features and improvements.

We’ve been solving complex digital problems for over 25 years. In that time, we’ve worked with hundreds of large organizations - from government departments to universities to enterprise businesses - all with different systems, audiences, and goals.

What’s stayed consistent is our focus on building a platform that solves real problems for digital teams. We don’t chase trends or cut corners - we invest heavily in our product, releasing regular updates with no upgrade fees, and always prioritizing usability, performance, and long-term value.

As one of our customers put it:

“It felt like a partnership. A great bunch of people, very professional, and really interested in making it work for your business.” — Mark Stoneham, FMG Insurance

We’re not new to this space, and that experience shows in the strength and stability of our platform today.

Without a DXP, organizations risk delivering a poor experience that impacts customer engagement and loyalty. Imagine that a new visitor wants to learn about your organization, set up an appointment, and become a user or customer. How many different sites and systems might they touch on their journey? Could they do it all online? With different teams managing different parts of the customer lifecycle, you don’t want to deliver a disjointed experience.

Creating a customer-led connected digital experience is exactly what a DXP enables. It’s a single platform that helps organizations build, manage and connect each step of the customer journey together, from one platform.

A DXP connects your tech stack, breaks down data silos, and supports the entire digital journey. It’s the only efficient way to provide customers with what they want, in the way they want, and when they want it.

With the digital customer experience touchpoints today consisting of mobile, websites, social media, customer support, IoT devices, online advertising, email, and more - the sticky-tape way of working across systems is unsustainable.

Examples of how the Squiz DXP can help:

• Increasing user engagement and conversion by improving content discoverability, relevance and personalization,

• Empowering customers with 24/7 self-service online through a secure portal,

• Automating manual processes to increase productivity and using workflows to support brand compliance,

• Turning fragmented data into insights that drive personalization and optimization across your digital journeys.