What is web personalization?
Tailor your website's content to the unique interests and preferences of each individual user, providing a more engaging and relevant experience.
Whether it's showcasing featured products, providing personalized recommendations, or presenting targeted promotions, content personalization can help you to increase customer satisfaction, boost conversions, and drive growth for your business.
How does web personalization work?
Triggers
Choose among hundreds of variables, including personas, events and locations to manage your personalized content.
Triggers
Choose among hundreds of variables, including personas, events and locations to manage your personalized content.
Personas
Don’t know who your visitors are? Let them self-identify on your website to view personalized content using personas.
Personas
Don’t know who your visitors are? Let them self-identify on your website to view personalized content using personas.
Explore more features
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Content Management
Web content editor
Create and edit content with a simple and easy-to-use inline editing interface.
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Content Management
Page builder
Build pages faster using reusable components with a “design once, reuse anywhere” approach.
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Content Management
Reusable content
Create more flexible content models for your digital projects, allowing for faster easier content update.
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