We get it. Marketers like you are under more pressure than ever to extract value from your tech.
We also get that Sitecore makes that hard for you. It’s a jumble of new and old tech. Costly upgrades are the only way to access new functionality. You need a (hard-to-find) developer to post even the most basic content. And let’s not get started on the pricing.
Only using 10% of a platform you’re paying top dollar for is a hard pill to swallow, and it’s the story we hear from most people making the switch.
If you’re done with constant unexpected costs, it’s time to take a look at Squiz – everything you need in a Digital Experience Platform (DXP), without the headaches.
Let’s talk through five key differences between the Squiz DXP and Sitecore to show you how good life is on the other side.
1. You’ll swap complexity for simplicity
With Sitecore
Using Sitecore is anything but simple. Once you finally get it implemented (after a long 12 months), your team faces a steep learning curve. Through their many acquisitions, Sitecore’s UI has become highly complex and difficult to navigate. We’re talking hours upon hours of extensive training. You want to build brilliant digital experiences fast – not get bogged down with complex systems. You could be waiting years before you start to see any real value or return on investment (ROI).
With Squiz
The Squiz DXP is designed to be intuitive and user-friendly from the get-go. Marketers can dive in and start using low-code and no-code solutions – like drag-and-drop components – to whip up new marketing campaigns in no time. Teams can deploy new websites and pages, run A/B tests, and personalize content with ease, all without being bogged down by a complicated system.
Takeaway: Building brilliant digital experiences should be easy. Squiz simplifies processes, enabling your marketing teams to work faster and more efficiently.
2. You’ll rely on developers way less
With Sitecore
Even after extensive training, you still need specialist developers to perform simple tasks like updating content or creating new pages. These updates usually take weeks, creating huge bottlenecks and developer backlogs where they’re stuck doing mundane, non-value-add tasks.
Oh, and those developers? They’ll need to understand the old .NET programming language. That’s a shrinking community, so when you finally find one you can bet they’ll charge you top dollar.
With Squiz
We’re firm believers that marketing teams should be able to create digital experiences autonomously, and at speed. We’ve made that easy through low-code and no-code solutions to help teams whip up new marketing campaigns in hours, not weeks. Marketers can deploy new websites and pages, run A/B tests, and personalize content without any reliance on developers.
Need something more customized? Because Squiz leverages industry-standard development tools, there’s no need to hire and retain costly .Net developers when you do need something more. Bring in anyone you like, knowing they’ll be able to invest time in far more valuable and developer-appropriate projects (vs, you know, just helping you change a paragraph or add a new page 🙈).
Takeaway: Squiz removes developer bottlenecks and reduces costs, allowing your marketing teams to work faster and more autonomously.
3. You’ll get a COMPLETE capability set from day one, but only pay for what you use
With Sitecore
Sitecore promises the world, but getting access to the functionality you need is a frustrating and costly journey. If you go for Sitecore’s XM Cloud to enjoy the benefits of a Software as a Service (SaaS) model, you’ll have to pay extra for XP to access the full capabilities of a DXP. On the other hand, if you already have XP, you might need to invest in XM Cloud to ensure you get the security and scalability that comes with SaaS. Sound confusing and complicated? That’s because it is. And it makes it hard to figure out which features you have access to, which you don’t, and how to change that.
With Squiz
With Squiz, you get all DXP capabilities right from the start. No need to navigate through a confusing maze of options or worry about extra costs when you try to unlock essential features. We keep things simple. Enjoy the full range of functionalities on a single, secure SaaS platform. Try what you like, and only ever pay for what you use.
Takeaway: Avoid unnecessary costs by accessing the full SaaS Squiz DXP from the get-go, and only pay for what you use.
4. You’ll be able to move fast
With Sitecore
As your business grows, you’ll want to leverage the best new tools to help you innovate at speed. That should be easy, right?
Nope. With Sitecore, integrating with other systems is a time-consuming, cumbersome process. Their complex and fragile architecture (with its mix of old and new technologies) makes it extremely challenging to connect with anything else. Compatibility issues, varying data formats, and the need for extensive customization all contribute to yet more delays, frustrations, and hidden costs. We’ve heard it described as a ‘nightmare’ many times.
With Squiz
We know you want to scale and innovate your digital experiences, and that you’ll want to use different products from different vendors to make that happen fast. With Squiz, you can swap services in and out as you like.
Our IPaaS (Integration-Platform-as-a-Service) gives you a centralized solution, vastly simplifying integration management. This flexibility reduces custom fixes, saving you time and money. Our platform is built on SaaS, with automatic updates and proactive monitoring and alerts meaning your experiences won’t break if your integrated tech fails. Our goal is to make any different systems you need work as one platform, allowing data to flow seamlessly.
Takeaway: Being vendor-agnostic is in our DNA. Easily adopt new third-party tools to embrace innovation beyond Squiz. We make everything work as one platform.
5. Your costs will be clear and simple
With Sitecore
Achieving a positive ROI with Sitecore (or defining the value you’re getting in any tangible way) can be a real challenge. You’re constantly facing hidden charges for training, new capabilities, licenses, hosting services, or upgrades. All this makes budgeting a nightmare and defining your ROI a tough task.
With Squiz
Our pricing is transparent. You get access to all capabilities with one predictable price based on your actual usage. It’s easy to see (and justify) the value you’re getting from your tech spend. Shorter implementation cycles mean you see real-world value and ROI much quicker. And here’s the best bit…Squiz is often half the price.
Takeaway: One predictable price based on transparent usage metrics. It’s easy to see and show the value you’re getting from your tech spend.
Conclusion
Sitecore has been around for a long time, but the platform’s complexity, developer reliance, and costs slow your progress and drain your budget.
Squiz has changed the game. With easy-to-use tools for non-technical teams, faster time to market, no need for pricey .NET developers, and a cost that reflects what you actually use, we make sure you’re maximizing every last drop of value from your tech investment.
So – don't let hidden costs and complexity hold you back. Come and look at a platform that prioritizes simplicity, flexibility, and cost-effectiveness, and discover what it’s like to deliver truly exceptional digital experiences.
“The speed at which we can build pages. On our previous platform it took quite a while… My team is now able to build pages faster and more efficiently. This has taken a lot of projects off of my plate.”
- Nicole Butler, Senior Manager, Digital Marketing, Ciena US