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Lorna Hegarty 28 Feb 2025
In 2025, law firms face unprecedented digital challenges – from soaring cyber threats to clients demanding seamless online experiences.
Your firm's website has to do more than look slick or sufficiently showcase your partners. It needs to provide your clients with the information they might expect from a leading international or national Band 1 firm - timely information that shows expertise across service lines, sectors and on macro economic trends to build trust in your ability to advise through complex transactions, regulation and disputes.
Your website should be an engaging platform that reflects your position in the market and alignment with your clients.
With cyber attacks on legal practices up and clients expecting the same seamless online service they get from consumer brands, your choice of website platform helps you securely incorporate AI capabilities, automate routine tasks, strengthen client relationships, and stand out in a crowded marketplace. The right website platform should allow you to deliver your services to your partner stakeholders in the same efficient manner that they deliver services to their clients.
This detailed, yet straightforward comparison of legal-focused website builders, Content Management Systems (CMS) and Digital Experience Platforms (DXP) options cuts through the technical jargon to show how platforms like Squiz, Contentful, Adobe and more can help your firm deliver legal updates to the market at speed, integrate secure client portals, automate documentation, and boost your online visibility. It should do all that while protecting sensitive client data in an increasingly threatening digital landscape.
Skip ahead:
Types of Website Platforms for Legal Firms
It can get confusing, so we’ll start by clarifying the main differences between each platform category below. Then, we’ll compare the pros and cons of each vendor within each category.
Traditional CMSs built many of the first legal websites and still adequately host basic content like lawyer bios, service and sector descriptions. However, they function as just content managers – not comprehensive digital solutions needed by modern law firms. Law firms quickly hit limitations when trying to implement critical features like conflict-checking workflows, secure client intake portals, or case management integrations. When your business development team needs to track prospect journeys from initial research to consultation request, or your litigation department wants to offer client-specific document access, these platforms often require costly custom development and third-party platforms. Most also lag in AI implementation, offering limited automation or content discovery capabilities that today's competitive firms leverage to demonstrate competence to sophisticated clients.
Headless platforms separate the "body" of a content management system (the backend) from the "head" (the frontend). For law firms, this means your bios, service area descriptions, and legal updates can be stored once but displayed everywhere – from your website to client portals, mobile apps, and even digital signage in your office reception area.
IT teams appreciate their flexibility when building specialized tools like custom intake workflows that vary by legal service. Marketing teams, however, often find they have less control over design changes. When your legal teams need to quickly publish a new landing page for an emerging legal trend or update a lawyer's credentials across all platforms, you'll typically depend on developers – potentially delaying time-sensitive content about regulatory changes or new precedent-setting cases.
While headless architecture provides superior technical possibilities, law firms without dedicated development teams may face increased operational costs and slower marketing response times, particularly during a crisis or competitive legal area expansions. Without careful consideration of fit - this disconnect between service expectations and operational delays results in sub-optimal experiences for clients, operational teams and stakeholders.
DXPs evolved to address law firms' need for more than basic website content management. They're designed to personalize client journeys, conduct A/B testing on consultation forms, incorporate AI for hyper-relevant content discovery, and integrate seamlessly with essential systems like practice management software and CRMs – all from one secure platform.
While traditional DXPs offer comprehensive capabilities, they often require firms to adopt their entire ecosystem. Modern "composable" DXPs provide greater flexibility, allowing your firm to select specific capabilities while maintaining compatibility with specialized legal tech tools you've already invested in. This matters significantly when integrating matter management systems or client-specific secure portals.
Ease of use varies dramatically between platforms, directly impacting adoption by lean Digital Marketing and Business development teams – a critical factor we'll explore in our comparisons.
Now, let's look at how specific vendors stack up against the real-world needs of law firms.
Drupal is known for:
The challenges with Drupal:
Best fit for: Large law firms with deep development resources who want complete control over their digital infrastructure, and have ongoing capacity to maintain the solution.
WordPress is known for:
The challenges with WordPress:
Best fit for: Smaller law firms or individual practice areas that need a straightforward content platform without complex integration, governance or security requirements.
Contentful is known for:
The challenges with Contentful:
Best fit for: Tech-forward law firms with dedicated development resources who prioritize sophisticated integration capabilities across multiple digital channels, and have complex content distribution needs across service areas or jurisdictions.
Contentstack is known for:
The challenges with Contentstack:
Best For: Technology-forward law firms with heavy IT and development resources. Ideal for those requiring highly specialized content structures and prioritize complete control over their digital ecosystem. Be prepared for ongoing maintenance and support due to complexity.
Strapi is known for:
The challenges with Strapi:
Best For: Technology-forward law firms with heavy development resources. Ideal for those requiring highly specialized content structures and prioritize complete control over their digital ecosystem.
Sanity is known for:
The challenges with Sanity:
Best fit for: Law firms with strong technical teams who want a modern, flexible, custom solution and are willing to invest in building a tailored digital infrastructure.
Squiz is known for:
Best fit for: Forward-thinking, mid-to-large-sized law firms that need secure and sophisticated digital experiences without compromising speed. Ideal for Marketing teams to drive performance through personalization, content discovery and optimization without developer dependence and for meeting client information needs with quick and easy content publishing.
AEM is known for:
The challenges with AEM:
Best fit for: Global, well resourced law firms with highly complex digital needs and substantial budgets. Ideal for firms with sophisticated personalization use cases and content capabilities across extensive service area.
Sitecore is known for:
The challenges with Sitecore:
Best fit for: Large, multi-national law firms with dedicated technical teams, substantial budgets and ongoing resources for ongoing maintenance. Ideal for those focused on delivering more complex use cases but can be overkill otherwise.
Your website platform shapes every aspect of your firm's digital operations, and the difference between choosing the right and wrong platform can be huge. One empowers your marketing and business development team to drive business growth, while the other traps you in endless cycles of IT tickets, slow updates, or mounting costs.
Let's cut through the noise to find what works best for your firm:
If you're juggling multiple service and sector areas and need serious customization and integration capabilities, consider:
Working with more focused requirements? Look at:
Have you got strong technical capabilities and want more flexibility? Consider:
Need to move fast and create great experiences without constant IT support?
Evaluating your options can take time, and there’s always a cost consideration. We’d like to help remove cost and migration headaches from the equation and give you access to Squiz DXP quickly. So much so, that we’ll migrate you for FREE.
To book a DXP consultation, click here.
If you’re still unsure and want to go out to market. Use this handy RFP template to help you find the right platform for you.
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