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Mei Koon 28 Feb 2025
In 2025, public sector organizations face unprecedented digital challenges –from sophisticated cyber threats and budget constraints to declining citizen trust. Your website has become your most important way to connect with the public. The right CMS or DXP platform choice will determine whether you can rapidly meet modern citizen expectations or struggle with outdated, vulnerable systems for years to come.
Your website must balance rigorous security protocols with intuitive user experiences. The best platforms for government don't just manage content – they check all the boxes for accessibility compliance, facilitate secure data sharing between departments, and provide AI-powered tools that respect privacy while enhancing service delivery.
Our detailed analysis of government-specific CMS and DXP website solutions including Drupal, Squiz and Sitecore can help you make an overwhelming decision simpler. This is a must-read guide for IT and marketing leaders considering the best website platform to transform unique public sector digital challenges into opportunities for more trusted, efficient public services that actually work for citizens and staff alike.
Here's everything you need to make the right choice for your organization...
It can get confusing, so we’ll start by clarifying the main differences between each platform category below. Then, we’ll compare the pros and cons of each vendor within each category.
Traditional CMS platforms have powered government websites from the beginning, and they're still solid options for content management. These legacy platforms handle the basics well – publishing static department information, hosting documents, managing public resources.
The problems surface when you need more than basic content management. Want to add personalized citizen services? Set up complex approval workflows? Integrate payment systems? You'll likely end up with a patchwork of custom code and a growing dependency on your overburdened IT team.
Headless platforms separate your content from how it's displayed. This means you can push content to your website, mobile apps, and digital signage all from one place.
It's a flexible approach, but it comes with a trade-off. Most changes need developer involvement – even small ones. For government organizations juggling limited technical resources, this often means waiting weeks for changes that should take minutes.
DXPs were built because governments needed more than just content management – they needed to deliver proper digital services. These platforms bring everything together: content, citizen services, and your existing systems.
DXPs are more comprehensive and powerful, allowing you to scale and address more sophisticated use cases. More traditional DXPs are more rigid and promote using everything within their suite. Modern DXPs are composable – meaning you have more flexibility to use what you need from the platform and play well with other third-party tools without heavy code. More innovative DXPs are much easier to use than others, which impacts adoption and agility to adapt. It's a crucial difference we'll explore in detail when we look at specific platforms.
Now, let's look at how specific vendors stack up against the real-world needs of government organizations.
Drupal is known for:
The challenges with Drupal:
Best fit for: Government organizations who want an established platform with the choice of either building custom solutions with bespoke specifications or using pre-configured government versions. Be prepared to invest in ongoing technical support either way.
WordPress is known for:
The challenges with WordPress:
Best fit for: Smaller government agencies or individual departments who need a straightforward content platform, have significant developer support and don't have complex integration requirements.
Granicus is known for:
The challenges with Granicus:
Best fit for: Large-scale government organizations looking for an all-in-one citizen engagement platform, who have the extensive budget and technical resources for a comprehensive, extended implementation.
Contentful is known for:
The challenges with Contentful:
Best fit for: Government organizations with extensive development resources who need to deliver content across multiple platforms and channels.
Storyblok is known for:
The challenges with Storyblok:
Best fit for: Smaller government organizations who prioritize multi-channel delivery and multi-lingual content. Should have ample internal technical resources and developer support, comfortable with maintaining custom solutions.
Sanity is known for:
The challenges with Sanity:
Best fit for: Government organizations with strong technical teams who want a modern, flexible platform and don't mind the extra complexity of building custom solutions.
Squiz is known for:
The challenges with Squiz:
Best fit for: Forward-thinking government and public sector organizations that need enterprise capabilities alongside ease-of-use. Designed to enable digital, marketing and IT teams to move quickly and securely, without technical complexity and risk.
AEM is known for:
The challenges with AEM:
Best fit for: Large government organizations with substantial budgets and highly skilled technical and Marketing teams. Most suited for those who need enterprise-level personalization and sophisticated use cases, and are already invested in the Adobe ecosystem.
Sitecore is known for:
The challenges with Sitecore:
Best fit for: Large government organizations focused on delivering highly personalized digital experiences that have both the technical resources and budget to support complex enterprise software.
Your choice of website platform will shape how effectively you can serve citizens for years to come. One path leads to empowered digital teams delivering better services. The other, to potential technical bottlenecks and increased costs.
Let's look at which platforms might work best for your specific situation:
If you're managing multiple departments and need serious integration capabilities, consider:
Working with more focused requirements? Look at:
Got strong technical capabilities and want more flexibility? Consider:
Need to move fast and create great citizen experiences without constant IT support?
Evaluating your options can take time, and there’s always a cost consideration. We’d like to help remove cost and migration headaches from the equation and give you access to Squiz DXP quickly. So much so, that we’ll migrate you for FREE.
To book a DXP consultation, click here.
If you’re still unsure and want to go out to market. Use this handy RFP template to help you find the right platform for you.
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