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Building an interactive and personalized quiz video experience

QSAC increase public engagement about their sentencing process, and reduce in-person costs by creating a data-driven, interactive site.
Stéphane Recouvreur

Stéphane Recouvreur 23 Aug 2022

QSAC

Queensland Sentencing Advisory Council

The Queensland Sentencing Advisory Council (QSAC) was established in November 2016 to provide independent research and advice, seek public views and promote community understanding of sentencing matters.

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CMS, Data service

There’s often a lot of public debate about sentencing and its supposed leniency.

To demonstrate the complexities involved the QSAC wanted an interactive and informative solution to help educate the public and other audiences about the sentencing process in Queensland. Something that placed the participant in the judge’s shoes dealing with real-life events.

With the help of a specialized video agency, QSAC created five interactive court cases that users can watch and judge for themselves.

The solution needed to be cost-effective and integrated with the QSAC website. It also needed to handle traffic from the many channels being used to promote the site, be easily editable and modified to accommodate legislative changes, and be capable of providing user insights with easily extractable data.

The site was already powered by the Squiz DXP's Content Management. capability, but to deliver the project, QSAC expanded their usage into other capabilities across the DXP platform.

A focus on interactivity

A microsite, Judge For Yourself, was created.

Videos

Users select a case and are presented with a series of videos walking them through the details of the case through court scenes and re-enactments. For each step, users are asked, via a multi-choice quiz, how they would judge the case given the information they’ve just heard.

Quizzes are designed with the Squiz DXP component feature. Questions, as well as users’ answers, are recorded and stored in Squiz Data Storage capability (formerly DataStore) as JSON objects. This approach allows faster and more responsive UI interactions, thanks to smaller payloads and overall faster memory-based application architecture.

Basic browser session data are also recorded to allow users to return and complete their court cases at any time.

Quiz

All the answers stored in Squiz data storage capability are then used to feed a reporting dashboard that the site visitors can see at the end of a questionnaire process, telling them how others judged the same court cases.

Judge for Yourself is a video-heavy website, which is typically slow and expensive in data storage. The decision has been made to host the videos on YouTube to save on hosting costs and integrated them into the site via a YouTube integration. Video autoplay without the need for any interaction from the user, making the experience more immersive.

Furthering law education

The site was launched as part of Law Week and rolled out via social media and community events. More than 8,000 users gave the site a try in the first six weeks alone, on the path to achieving the target of 20,000 for the first year.

"Having Squiz involved at the early stages of the project meant that we didn’t go down the wrong path, so we saved time and now have a very high-quality product that’s adaptable for the future," said Dan Rogers, council member at Queensland Sentencing Advisory Council.

The site has been a resounding success with students and educators alike. Before its launch, QSAC would visit schools to manually present the different cases. Now, they can simply invite schools to come to the website instead.

The course is also used at universities as a teaching aid for law students.

Relative to other alternatives, Squiz DXP enabled this project to be delivered in half the time, for half the price.