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Optimization

Analytics to improve user journeys

Improve all aspects of your digital experience with our suite of tools for search, SEO, accessibility and more.

Squiz website optimization image

Insights for all aspects of your experience

Get a single suite of analytical tools to oversee and manage your digital experience.

A/B testing

Use inbuilt A/B testing to understand what content, images, or CTAs convert best. Iterate improvements to keep boosting results.

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Test landing page content

A/B testing

Use inbuilt A/B testing to understand what content, images, or CTAs convert best. Iterate improvements to keep boosting results.

Learn more

Content auditor

Get an in-depth understanding of the content and metadata that are impacting your search experience.

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Content auditor

Content auditor

Get an in-depth understanding of the content and metadata that are impacting your search experience.

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Search analytics

Analyze your site search usage with an in-depth, yet accessible interactive dashboard.

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Search analytics

Search analytics

Analyze your site search usage with an in-depth, yet accessible interactive dashboard.

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SEO auditor

Get a list of tasks to improve the ranking of any selected digital asset for a given query.

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SEO auditor

SEO auditor

Get a list of tasks to improve the ranking of any selected digital asset for a given query.

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Accessibility auditor

Understand how well your site conforms to WCAG standards and how you can improve the compliance of your website.

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Accessibility auditor

Accessibility auditor

Understand how well your site conforms to WCAG standards and how you can improve the compliance of your website.

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Test landing page contentContent auditorSearch analyticsSEO auditorAccessibility auditor

Demo video

Get a quick overview of Squiz DXP Optimization with this short video.

“The big win for me, is what we can now do in-house. Although we’re a really lean team, we can do our own enhancements.”

Kieran Scott

Kieran Scott

Digital Product Manager

Frequently asked questions

Start your DXP journey

Talk to our experts today to discover how your business can deliver better digital experiences for your customers.