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Conversational Search with Search Generative Experience (SGE)

Upgrade your website's search from static links to direct, natural-language answers that instantly resolve customer queries.

A university website search results page showing 52 results for 'financial aid'. Above the search results, there's an AI-generated Q&A component with a summarized answer and source citations, followed by an 'Ask another question' button. The left sidebar contains search filters.

What is conversational search with SGE?

Conversational search gives users direct answers to their questions instead of just a list of links to click through. When someone asks a question, they get a natural, written response—just like they're having a real conversation.

Behind the scenes, it works in two steps: first, Squiz Search finds the most relevant pages for the question. Then, an AI language model crafts a clear answer using the content from those pages, delivering the kind of intuitive Search Generative Experience (SGE) that users expect from modern search tools.

How does conversational search work?

Define the context

Set clear boundaries for your conversational search experience by choosing exactly what content it can use to answer questions. It'll stick to the information you've selected, keeping responses focused and relevant.

An admin interface for creating a data source in Squiz DXP. The configuration section shows URL input fields where users can specify which website URLs to crawl and which URLs to exclude from the crawl, with options to add multiple entries for each.

Define the context

Set clear boundaries for your conversational search experience by choosing exactly what content it can use to answer questions. It'll stick to the information you've selected, keeping responses focused and relevant.

Give users direct answers

When a user searches for information, they’ll get a direct answer drawn from the content you’ve defined – as well as links to any supporting pages.

A university website search results page showing 52 results for 'financial aid'. Above the search results, there's an AI-generated Q&A component with a summarized answer and source citations, followed by an 'Ask another question' button. The left sidebar contains search filters.

Give users direct answers

When a user searches for information, they’ll get a direct answer drawn from the content you’ve defined – as well as links to any supporting pages.

Govern and iterate

Review conversation history, with automatic AI tagging that reveals common themes and requests. Large volumes of feedback ensure you can fine-tune responses and make your conversational search even more helpful over time.

An admin dashboard showing conversation history from a conversational search interface. The page displays a list of user interactions with ratings, tags, and timestamps, allowing administrators to monitor usage, review user feedback

Govern and iterate

Review conversation history, with automatic AI tagging that reveals common themes and requests. Large volumes of feedback ensure you can fine-tune responses and make your conversational search even more helpful over time.

An admin interface for creating a data source in Squiz DXP. The configuration section shows URL input fields where users can specify which website URLs to crawl and which URLs to exclude from the crawl, with options to add multiple entries for each.A university website search results page showing 52 results for 'financial aid'. Above the search results, there's an AI-generated Q&A component with a summarized answer and source citations, followed by an 'Ask another question' button. The left sidebar contains search filters.An admin dashboard showing conversation history from a conversational search interface. The page displays a list of user interactions with ratings, tags, and timestamps, allowing administrators to monitor usage, review user feedback

Demo video

See how conversational search works in action in this 2-minute demo.

Start your DXP journey

Talk to our experts today to discover how your business can deliver better digital experiences for your customers.