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Conversational AI Search

Users want answers, not results.

Transform traditional site search into ChatGPT-like experiences right in your site. Go from "death-by-results-scroll" to instant, AI-generated answers based on content you control.

Conversational search interface displaying an AI-generated answer to a financial aid question, with sources and additional search results below.

What is Conversational Search?

Visitors ask questions in their own words - just like a conversation. They instantly get clear, precise AI-generated answers from every relevant source.

No more scrolling through pages of results. Just a helpful, intelligent assistant who understands their intent and context to give them the exact answers they need. 

This is the future of enterprise website search experiences - Conversational Search (powered by Squiz Funnelback Search).

Worried about hallucinations? Control the accuracy of your AI-generated answers with guardrails to protect your brand and users. 

Define the exact collection of content the Conversational Search engine draws from. Access auditing and content monitoring tools to tune quality and accuracy. Safe AI is possible with Squiz.

How does Conversational Search work?

Get your content AI-ready

Great answers always start with good content. Use our conversational readiness auditor to simulate how AI responds to common customer questions, identify content gaps, and get actionable insights to improve your content's accuracy before implementation.

Screenshot of a conversational readiness auditor tool showing a test run of chatbot responses to sample questions. The interface includes chatbot instructions, reference answers, the AI-generated responses, and a rating system for evaluating response quality.

Get your content AI-ready

Great answers always start with good content. Use our conversational readiness auditor to simulate how AI responds to common customer questions, identify content gaps, and get actionable insights to improve your content's accuracy before implementation.

Find the most relevant answer source

When users ask a question, Squiz Funnelback Search immediately identifies the most relevant information from your approved content sources.

A diagram showing a search engine icon connecting to five content sources: main website, social media channels, customer portal, knowledge base, and campaign microsites.

Find the most relevant answer source

When users ask a question, Squiz Funnelback Search immediately identifies the most relevant information from your approved content sources.

Give users direct answers

Once Squiz Funnelback Search identifies the most relevant content, the LLM transforms it into a clear, direct answer for your user – complete with links to supporting pages. This guides them toward their next action without needing to hunt through multiple results.

Conversational search interface displaying an AI-generated answer to a financial aid question, with sources and additional search results below.

Give users direct answers

Once Squiz Funnelback Search identifies the most relevant content, the LLM transforms it into a clear, direct answer for your user – complete with links to supporting pages. This guides them toward their next action without needing to hunt through multiple results.

Monitor conversation behavior

Review conversation history and receive alerts when conversations aren't meeting customer needs, allowing you to make timely improvements.

An admin dashboard showing conversation history from a conversational search interface. The page displays a list of user interactions with ratings, tags, and timestamps, allowing administrators to monitor usage, review user feedback

Monitor conversation behavior

Review conversation history and receive alerts when conversations aren't meeting customer needs, allowing you to make timely improvements.

Maintain content accuracy with automated auditing

Automated auditing tools proactively alert you about content issues before they impact customer experience, ensuring your AI continues to perform effectively even as your content evolves.

Content dashboard displaying reading grade distribution, missing metadata statistics, duplicated titles list, modification dates, and response time metrics.

Maintain content accuracy with automated auditing

Automated auditing tools proactively alert you about content issues before they impact customer experience, ensuring your AI continues to perform effectively even as your content evolves.

Screenshot of a conversational readiness auditor tool showing a test run of chatbot responses to sample questions. The interface includes chatbot instructions, reference answers, the AI-generated responses, and a rating system for evaluating response quality.A diagram showing a search engine icon connecting to five content sources: main website, social media channels, customer portal, knowledge base, and campaign microsites.Conversational search interface displaying an AI-generated answer to a financial aid question, with sources and additional search results below.An admin dashboard showing conversation history from a conversational search interface. The page displays a list of user interactions with ratings, tags, and timestamps, allowing administrators to monitor usage, review user feedbackContent dashboard displaying reading grade distribution, missing metadata statistics, duplicated titles list, modification dates, and response time metrics.

Accurate answers powered by
Squiz Funnelback Search

At the heart of the conversational search experience is Squiz Funnelback Search, our enterprise search solution. Backed by 25 years of expertise, Squiz Funnelback Search consistently outperforms competitors in surfacing the most relevant information to power your AI answers. Here's how.

Multi-source indexing

Admin interface showing a data source selection screen with various content options including Web, Directory, Push2, Facebook, X, YouTube, and Index for search configuration.

Break down content silos

Access content from anywhere – including third-party platforms, internal systems, and websites – without being limited to content stored in your primary CMS.

Search packages

Screenshot of a search package management tool showing the status of various data sources used for creating purpose-built knowledge bases. The interface includes data source names, update statuses (e.g.,

Control content sources on a granular level

Create purpose-built knowledge bases with granular control over exactly which content sources to include or exclude, ensuring AI draws only from approved sources.

Tuning

Screenshot of a tuning interface for training search algorithms. The interface shows suggested URLs to prioritize, and options to manually add URLs, to enable the algorithm to learn the characteristics of the most authoritative sources over time.

Train your algorithm to suit your needs

Train Squiz Funnelback Search to prioritize your most authoritative content for AI-generated answers, dramatically improving accuracy and trustworthiness.

Curator

A search results curator tool that allows you to promote results, personalize content or run specific rules based on the query, context or user behavior.

Personalize answers based on user behavior

Tailor search results based on user queries, behavior patterns, or specific contexts to deliver personalized, relevant answers.

Synonym generation

An image that shows the transformation of keywords like

Let users ask questions in their own words

Help users find what they need even when they use different terminology than your website. Identify relevant synonyms from your site content, powered by vector search technology that understands context and intent.

Demo video

See how Conversational Search works in action in this 2-minute demo.

Start your DXP journey

Don't know where to start?
A 30 min chat with an expert helps you get to your first next step.

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