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User journey mapping

Map and optimize key user journeys to help visitors achieve their goals on your site.

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A user journey mapping interface from Squiz DXP displays a path tracker visualization of a registration process. The Sankey diagram shows the flow of users from a 'Landing page' through steps including 'Registration page,' 'Registration form,' 'Confirmation page,' and 'Download info pack,' with drop-off points at each stage. A table below the diagram lists steps, drop-off rates, users reached, total users, and average time spent per step.

What is user journey mapping?

User journey mapping helps you see your website through your visitors' eyes. By mapping and tracking journeys that matter most to your organization, you'll understand how visitors come in, where they spend time, and – crucially – where they drop off.

Armed with these data-driven insights, you can streamline their journey, boost conversions, and ensure your site actually helps users achieve their goals.

How can user journey mapping help your organization?

Track key user journeys

Define and track mission-critical paths unique to your organization—like registration flows or appointment booking journeys—to understand exactly how users navigate your most important content.

A user interface from Squiz DXP displaying a step-by-step setup for tracking key user journeys. The interface allows users to define a path to track, specifying step names, actions tracked (such as page views or form submissions), and corresponding page URLs. The steps listed include 'Landing page,' 'Registration page,' 'Registration form,' and 'Confirmation screen.'

Track key user journeys

Define and track mission-critical paths unique to your organization—like registration flows or appointment booking journeys—to understand exactly how users navigate your most important content.

Monitor in real time

Get instant insights into user behavior with live reporting. Spot issues as they happen and take immediate action to improve the user experience.

A user journey mapping interface from Squiz DXP displays a path tracker visualization of a registration process. The Sankey diagram shows the flow of users from a 'Landing page' through steps including 'Registration page,' 'Registration form,' 'Confirmation page,' and 'Download info pack,' with drop-off points at each stage. A table below the diagram lists steps, drop-off rates, users reached, total users, and average time spent per step.

Monitor in real time

Get instant insights into user behavior with live reporting. Spot issues as they happen and take immediate action to improve the user experience.

Optimize and increase conversion

Transform your user experience through continuous improvement: analyze journey data, A/B test key conversion points, implement winning changes, and track results to boost conversions.

Two Squiz DXP Path Tracker reports compare user journey data for conference sign-ups across different date ranges. The earlier report shows a success rate of 5.4% and drop-offs at 94.6%, while the later report shows an improved success rate of 7.3% with drop-offs reduced to 92.7%. A green arrow highlights the increase in successful completions.

Optimize and increase conversion

Transform your user experience through continuous improvement: analyze journey data, A/B test key conversion points, implement winning changes, and track results to boost conversions.

A user interface from Squiz DXP displaying a step-by-step setup for tracking key user journeys. The interface allows users to define a path to track, specifying step names, actions tracked (such as page views or form submissions), and corresponding page URLs. The steps listed include 'Landing page,' 'Registration page,' 'Registration form,' and 'Confirmation screen.'A user journey mapping interface from Squiz DXP displays a path tracker visualization of a registration process. The Sankey diagram shows the flow of users from a 'Landing page' through steps including 'Registration page,' 'Registration form,' 'Confirmation page,' and 'Download info pack,' with drop-off points at each stage. A table below the diagram lists steps, drop-off rates, users reached, total users, and average time spent per step. Two Squiz DXP Path Tracker reports compare user journey data for conference sign-ups across different date ranges. The earlier report shows a success rate of 5.4% and drop-offs at 94.6%, while the later report shows an improved success rate of 7.3% with drop-offs reduced to 92.7%. A green arrow highlights the increase in successful completions.

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