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Web personalization

Maximize user engagement by delivering tailored content to different segments of your audience.

Web personalization (hero feature page)

What is web personalization?

Tailor your website's content to the unique interests and preferences of each individual user, providing a more engaging and relevant experience.

Whether it's showcasing featured products, providing personalized recommendations, or presenting targeted promotions, content personalization can help you to increase customer satisfaction, boost conversions, and drive growth for your business.

How does web personalization work?

Triggers

Choose among hundreds of variables, including personas, events and locations to manage your personalized content.

Triggers

Triggers

Choose among hundreds of variables, including personas, events and locations to manage your personalized content.

Personas

Don’t know who your visitors are? Let them self-identify on your website to view personalized content using personas.

Personas

Personas

Don’t know who your visitors are? Let them self-identify on your website to view personalized content using personas.

TriggersPersonas

Demo video

take a closer look at how personalization works in this short demo.

Start your DXP journey

Talk to our experts today to discover how your business can deliver better digital experiences for your customers.