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Optimization

Analytics to improve user journeys

Improve all aspects of your digital experience with our suite of tools for search, SEO, accessibility and more.

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Insights for all aspects of your experience

Get a single suite of analytical tools to oversee and manage your digital experience.

A/B testing

Use inbuilt A/B testing to understand what content, images, or CTAs convert best. Iterate improvements to keep boosting results.

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Test landing page content

A/B testing

Use inbuilt A/B testing to understand what content, images, or CTAs convert best. Iterate improvements to keep boosting results.

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User journey mapping

Track journeys to understand where users engage and drop off. Use these insights to streamline user journeys, boost conversions, and ensure your site actually helps users achieve their goals.

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A user journey mapping interface from Squiz DXP displays a path tracker visualization of a registration process. The Sankey diagram shows the flow of users from a 'Landing page' through steps including 'Registration page,' 'Registration form,' 'Confirmation page,' and 'Download info pack,' with drop-off points at each stage. A table below the diagram lists steps, drop-off rates, users reached, total users, and average time spent per step.

User journey mapping

Track journeys to understand where users engage and drop off. Use these insights to streamline user journeys, boost conversions, and ensure your site actually helps users achieve their goals.

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Content auditor

Get an in-depth understanding of the content and metadata that are impacting your search experience.

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Content auditor

Content auditor

Get an in-depth understanding of the content and metadata that are impacting your search experience.

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Search analytics

Analyze your site search usage with an in-depth, yet accessible interactive dashboard.

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Search analytics

Search analytics

Analyze your site search usage with an in-depth, yet accessible interactive dashboard.

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SEO auditor

Get a list of tasks to improve the ranking of any selected digital asset for a given query.

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SEO auditor

SEO auditor

Get a list of tasks to improve the ranking of any selected digital asset for a given query.

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Accessibility auditor

Understand how well your site conforms to WCAG standards and how you can improve the compliance of your website.

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Accessibility auditor

Accessibility auditor

Understand how well your site conforms to WCAG standards and how you can improve the compliance of your website.

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Test landing page contentA user journey mapping interface from Squiz DXP displays a path tracker visualization of a registration process. The Sankey diagram shows the flow of users from a 'Landing page' through steps including 'Registration page,' 'Registration form,' 'Confirmation page,' and 'Download info pack,' with drop-off points at each stage. A table below the diagram lists steps, drop-off rates, users reached, total users, and average time spent per step. Content auditorSearch analyticsSEO auditorAccessibility auditor

Demo video

Get a quick overview of Squiz DXP Optimization with this short video.

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“The big win for me, is what we can now do in-house. Although we’re a really lean team, we can do our own enhancements.”

Kieran Scott

Kieran Scott

Digital Product Manager

Frequently asked questions

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