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Optimize campaigns to increase conversions

Hit targets predictably. Test content, UX and calls-to-action to know what works. Personalize and optimize campaign pages to impact results.

Squiz conversion optimisation tools

Data-driven decisions, not guesswork

Marketing teams crave data on what’s working, or not. Confident decisions require more than fluffy logic. The ability to test-learn-optimize quickly, and iteratively, is the game-changer. Get the insights that drive more predictable success.  

Your solution

Achieve and exceed your campaign goals through a suite of Squiz tools, including A/B testing for campaign pages, quick form creation and content personalization.

Test landing page content

Use inbuilt A/B Testing to understand what content variations on a landing page have better conversion rates. Tests can be run for entire web pages to individual components on a page.

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Test landing page content

Test landing page content

Use inbuilt A/B Testing to understand what content variations on a landing page have better conversion rates. Tests can be run for entire web pages to individual components on a page.

Learn more

Build forms in seconds

Easily build and embed a form on a registration page for customers to sign up, using Squiz Advanced Forms. Connect the form to your database, CRM or other solutions for automatic data collection.

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A webinar registration page with a form

Build forms in seconds

Easily build and embed a form on a registration page for customers to sign up, using Squiz Advanced Forms. Connect the form to your database, CRM or other solutions for automatic data collection.

Learn more

Personalise Communications

Provide content that is relevant to your user’s journey with personalized follow up communication. Segment audiences into groups, and provide a follow up webpage that is right for their needs.

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Personalize communications

Personalise Communications

Provide content that is relevant to your user’s journey with personalized follow up communication. Segment audiences into groups, and provide a follow up webpage that is right for their needs.

Learn more
Test landing page contentA webinar registration page with a formPersonalize communications

See for yourself

Take a tour of how this works.

The benefits

  • Efficient compliance

    Confident decisions

    Make informed decisions, grounded in real-world data. Make planning simpler. Drive predictable growth.

  • Speed to market

    Faster, smarter work

    Create campaigns in minutes. Automate segmentation. Easily integrate between systems. Personalize in real-time.

  • Test and learn

    Boost performance

    Maximize every marketing dollar and hour spent. Focus only on efforts that make an impact.

Start your DXP journey

Talk to our experts today to discover how your business can deliver better digital experiences for your customers.